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Advertising Age

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AdAge News Feed: Latest News

  • As Part of Comcast Deal, GE Promises to Keep Advertising / LOS ANGELES (AdAge.com) -- Now that Comcast and NBC Universal have agreed to merge, what happens to all the ad revenue NBC properties get from their No. 1 advertiser, General Electric? Turns out, part of the deal includes a guarantee that GE will continue to advertise on NBC properties.


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  • Package-Good Players Plan New-Product Surge for 2010 / BATAVIA, Ohio (AdAge.com) -- Package-goods marketers are promising bigger, better and more plentiful innovation and new products in 2010 than 2009, a year in which many brands hunkered down in the face of recession.


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  • Ad World Looks for Progress From NBCU-Comcast / NEW YORK (AdAge.com) -- Now that the merger of Comcast and NBC Universal is official, the ad community is clamoring for the world's largest TV content company to change the way $60.5 billion in TV ads have been bought and sold for decades.


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  • New Nielsen Data Likely to Shock Some Web Publishers / NEW YORK (AdAge.com) -- With Nielsen's update to its @Plan system, some big sites are getting a shock and seeing wide swings from what the old data said about their audiences.


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  • Chrysler Starts Fresh With Fallon as BBDO Partnership Winds Down / NEW YORK (AdAge.com) -- The agency that has done some of the most groundbreaking auto work in the past decade with its BMW Films series -- Fallon, Minneapolis -- is finally back in the car business after four years without an auto account.


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  • Why Tiger Is Still the Best Gillette Can Get /
    CHICAGO (AdAge.com) -- Tiger Woods' "transgressions" have left formerly clean-shaven Gillette with a trio of bad boys as the centerpiece of its global marketing campaign -- and that might actually be a good thing for the Procter & Gamble-owned brand.


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  • How to Boost Your Super Bowl ROI /
    NEW YORK (AdAge.com) -- Consider that $3 million you just dropped on a 30-second Super Bowl spot a waste of money -- unless you've got a smart, calculated search-and-social-media strategy behind it.


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  • How GE Birthed NBC in 1926 / LOS ANGELES (AdAge.com) -- With the acquisition of NBC Universal, Comcast becomes part of a long history of new owners for the Peacock network.


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  • Five Hurdles Standing in Comcast-NBC Universal's Way / LOS ANGELES (AdAge.com) -- Being the world's largest TV company isn't going to be easy. Here are five areas where Comcast will need to tread carefully if it wants to see its takeover of NBC Universal pay off.


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  • For Getting an App on the Map, Reviews Matter /
    YORK, Pa. (AdAge.com) -- While app reviews may mean more to smaller developers, any marketer who wants consumers to find their app -- or is just interested in some free feedback from those consumers -- should consider them.


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  • 10 Things Twitter Taught Me About Media -- and Myself /
    As 2009, the Year of Twitter, draws to a close, I just want to express my appreciation to the microblogging service for teaching me some important stuff about myself and about how the media world works right now.


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  • Hispanic Agencies Eager to Turn The Page on 2009 /
    NEW YORK (AdAge.com) -- The U.S. Hispanic agency Dieste declared an early end to a bad 2009 with a "Leave 09 Behind" campaign aimed at getting a head start on a better year.


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  • Banking on Univision: Paying Down the Debt / NEW YORK (AdAge.com) -- When five private equity companies won the bidding to buy Univision Communications for $12.1 billion in March 2007, no one imagined the financial turmoil that lay ahead.


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  • While Spreading Itself Out, La Comunidad Coalesces /
    NEW YORK (AdAge.com) -- La Comunidad was founded in 2001 by brothers Jose Molla, based in Miami, and Joaquin Molla, based in Buenos Aires, but it's just in the last year that the agency has begun to function more as a single company.


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  • Branded Experiences With Infinite Perspectives /
    Taking wraparound video into real time, Immersive Media, headquartered in Canada, recently debuted streaming technology that lets viewers control their perspective in live video to look up, down or sideways.


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  • Consumer Ideas Hatch for IPhone With AppIncubator /
    YORK, Pa. (AdAge.com) -- After the founders of MEDL Mobile began developing and marketing mobile apps for brands last year, everywhere they went they were inundated with ideas from industry colleagues, friends and even parents of their children's' schoolmates, leading them to think there should be an app for that.


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  • HP Studies Online Attention and Learns to Predict Virality /
    NEW YORK (AdAge.com) -- In a world where information is exploding yet attention span is static, anything that can help predict what kind of content will attract eyeballs and cause virality is valuable. And research from HP's Social Computing Lab suggests it can be done.


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  • Pizza Hut Names Martin as Its Lead Creative Shop /
    CHICAGO (AdAge.com) -- Pizza Hut has tapped Interpublic Group of Cos.' Martin Agency as its new lead creative agency, replacing Omnicom Group's BBDO, the marketer said.


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  • Chrysler Taps Fallon As Ad Agency /
    NEW YORK (AdAge.com) -- Chrysler has hired Publicis Groupe's Fallon to handle creative work for Chrysler brand, handled for years by Omnicom Group's BBDO.


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  • Don't Create an IPhone App for the Online Buzz Factor /
    NEW YORK (AdAge.com) -- For all the love that marketers show iPhone apps, these micro-utilities and tools actually generate surprisingly little buzz in return, according to a study by Porter Novelli and its partner, Crimson Hexagon.


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  • Five Shops Chase Tylenol's Creative Ad Account /
    NEW YORK (AdAge.com) -- At least five agencies from two holding companies, Omnicom Group and Interpublic Group of Cos., are pitching creative duties for Johnson & Johnson's Tylenol and Motrin brands, executives familiar with the situation said. And the marketer confirmed it is also reviewing its media-planning business.


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  • MediaVest Hires Former Unilever Media Exec for Kraft / NEW YORK (AdAge.com) -- Jon Stimmel, former director of media investment and partnerships at package-goods giant Unilever, has recently jumped back into the agency world and landed at Publicis Groupe's MediaVest. Mr. Stimmel will serve as senior VP-group client director working solely on one of the agency's biggest clients, Kraft. As the investment lead for Kraft, Mr. Stimmel will manage overall channel strategy and oversee all video activations.


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  • Business Lessons Courtesy Dunder Mifflin /
    MINNEAPOLIS (AdAge.com) -- Can a show about corporate incompetence offer a business lesson for the new Comcast-NBC? Sure -- if they heed the example of "The Office," one of the few bright spots on NBC's prime-time schedule.


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By Section

AdAge News Feed: Digital
AdAge News Feed: CMO Strategy
AdAge News Feed: DataCenter
AdAge News Feed: MediaWorks

  • Advertising Age - Digital: How to Boost Your Super Bowl ROI /
    NEW YORK (AdAge.com) -- Consider that $3 million you just dropped on a 30-second Super Bowl spot a waste of money -- unless you've got a smart, calculated search-and-social-media strategy behind it.


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  • Advertising Age - MediaWorks: That Chocolate Really Is Divine /
    People are always claiming to find the face of Jesus on odd places -- on pieces of toast, in a cushion, on a meteorite. That gave the folks behind Kit Kat some divine inspiration. For a more in-depth look at this Idea of the week and for other examples of media, marketing and business innovations, visit Ad Age and Cream's inspiration site.


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  • Advertising Age - MediaWorks: As Snug as a Whole Host of Bugs in a Rug /
    It's quite hard to get excited about a vacuum cleaner. Unlike men with cars, the typical target consumer for vacuum cleaners -- the housewife -- is not wowed by technical specifications and suction power. They are, however, concerned about the cleanliness of their homes. For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site.


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  • Advertising Age - CMO Strategy: Web Is Great Equalizer for Producers and Consumers /
    I miss the good ol' days of global brand strategy. It used to be so simple: Develop a single, absolute definition of your brand, then produce content -- mostly TV spots and print -- that was generic enough for local voice-over talent to translate, perhaps augmented with an image or two for local color. But the internet has turned this model on its head.


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  • Advertising Age - DataCenter: `Martha' perks up, but overall ad pages bleak / Magazines' 2005 ad-page counts are in-and they aren't very pretty. Pages barely moved the needle, climbing a measly 0.5% above their 2004 total, according to a report released Jan. 10 by the Publishers Information Bureau. There were winners, like Marth...


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  • Elastic / produtora de filmes, insana!, fez filmes para honda / 1260203580|%e %b %Y, %H:%M %Z|agohover
  • Word of Mouth Influences Most Purchases According to RAMA Survey / Word of mouth effects electronics (43.7%) and apparel (33.6%) purchases. Followed by in-store promotions (31.8%). Given the economy, it’s also not surprising that coupons (31.2%) were ranked near the top of the list. Interestingly, shoppers said that advertising inserts (28.0%), direct mail (24.2%) and email advertising (22.4%) were more influential than television ads (21.8%). “Hearing what other people have to say about a product gives shoppers the satisfaction of knowing what they purchased is peer-reviewed and worth their money,” said Mike Gatti, Executive Director, RAMA. “Whether it is based on a conversation with a friend or a customer review on a website, people put a lot of weight in other shoppers’ opinions.” / 1260202680|%e %b %Y, %H:%M %Z|agohover
  • Yahoo Ad Interest Manager More Confusing Than Helpful / "From the information it offers, users may have a hard time figuring out what information Yahoo has, what it does with it, and how that impacts the ads that a user sees. It also may or may not work with their browser. The Ad Interest Manager page also admits that it isn't the sole control for what Yahoo presents its users, sometimes relying on "other inputs" such as "publicly available information or information provided by partners to help customize some of the ads we show."" / 1260202560|%e %b %Y, %H:%M %Z|agohover
  • 16TIMES9 / / 1260202500|%e %b %Y, %H:%M %Z|agohover

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