Wedding Invitations for the wedding of Jen Chen and Peter Evans. The design is my interpretation of the marriage between the two cultures (Chinese vs Western) and their unique sensibilities and philosophies.
Traditionally, wedding Invitations cost a lot of money. By using commercial printing with a bit of creativity, the couple saved a lot of money. Restraints are a good thing.
Date: 2004-2005
Collection
Announcement Card (Save the Date)
Concept
Save-the-Date as a literal act of making a mark on a calendar. To save cost, designs were printed on Avery circular labels using on a Fiery printer (color laser jet).
Typography
Helvetica (Masculine / Modern / Yang) combined with Bickham Script Pro (Feminine / Traditional / Yin) to create a united synergy of harmony.
Execution
For the engagement party sticker, the type flows spirally from outside to the center, suggesting two person coming together and join on one day. For the wedding save-the-date sticker, the type spirals out from the center to suggest the date where they start to expand the lives together for eternity.
 |
 |
 |
Wedding Identity / Logo
Double Happiness reinterpreted using lines and geometric shapes. Graphically, the traditional symbol for wedding literally unite the first names of the woman and the man.
The logo also draws inspiration from the icons for the male and female symbols. This influence is much more apparent when you flip the logo.
Chinese Seal
Wedding Invitations for the wedding of Jen Chen + Peter Evans.
Concept
The logo reversed out and created as a traditional Chinese seal (stamp / chop). The seal is used to add a personal touch to all the thank you notes.
To save cost, we utilized commercial rubber stamp companies. The stamps are not perfect, but the imperfection actually adds value to the individually written stationary. Guests felt extra special when things are not prepackaged. Total cost for production: $34 USD including shipping.
Wedding Invitation
Concept
The wedding invitation comes as a pack of postcards.
Typography
Bickham Script Pro is used to set a formal line of text to poke fun of the typically formal and often unreadable letterpress invites.
Helvetica Neue Std is used to recreate the same information in what an information designer would do given the same situation.
Bodoni 26 from P22 is used to create the title of the event. As a serif, it also functions as the link between the script face and the sans serif.
The idea of combining a script face with a modern face is to reinforce the theme which runs through the wedding: a synergy of masculine + feminine, modern + traditional, western + chinese, yin + yang.
Post Card form factor
All the post cards are designed to meet US Postal Service standards. So these invitations double-duty as wish you were here postcards where the guest can send out at the event.
Cost
Instead of offset-printing, we printed these with a commercial postcard press (Modern Postcard). The bride only needed 120 sets of these, which is far less than the 250 minimum run.
All the postcards together cost $1,500 USD to print — it's a great deal when you consider offset-printing a limited-run offset printjob for the same design on a single card will easily cost more than 1,000.
Translation: The bride saved a lot of money and I've got more than a hundred extra for my portfolio.
 |
 |
 |
 |
 |
 |
The postcards are contained in a slightly larger greeting-card style postcard. The designs below folds into half. The outside is a map of the different events at the location. The inside is the actual invitation.
 |
 |
The whole package is then wrapped inside vellum, on which they were printed with the guests' names and address and mailed out as a package. The custom-printing does not cost much as they are standard LaserJet size. (I have forgotten the name of the paper but will update this one I figure it out)
Sketches
Some early sketches while working on the identity:
 |
 |
 |
 |
 |
 |
Other Projects
Redesign of the Parcheesi game board which functions both as instruction and the board itself.
Other Projects
Comments
AOL Broadband Experience Modules Proof Of Concepts
Client: AOL
Agency: IconNicholson
Year: 2003
Team: Robert Fisher, See-ming Lee
SML Roles: Concept, Interaction Design, Design, Flash Development
Gallery
AOL Lightbox
Concept + Interactive Proof-of…
AOL.com Customer Experience Strategy Interactive Demo
Client: AOL
Project: AOL web strategy + interactive prototype
Year: 2004
Agency: IconNicholson
SML Roles: IxD, Design, Flash Development
Creative Director: Robert Fisher
Interactive…
Bank Of America Application UI Guide
Bank of America sought to unify their internal securities applications in preparation for offering them to external, institutional clients.
After establishing project principles with corporate…
BMS Reyataz Soundjam
Bristol-Myers Squibb approached IconNicholson to create rich media advertising units and landing pages to go with the “Fight HIV Your Way” ad campaign for Reyataz, an HIV/AIDS medication.
The…
BMS Sustiva Ad Campaigns
Rich media ad campaigns for Sustiva, an HIV medication by a Bristol-Myers Squibb (BMS).
Roles: Art direction, design, flash development.
Campaign 1: Goals
Campaign 2: Notes
Campaign 3:…
Carini Lang Web Site 2005-2007
Agency: Duplexlab
SML Roles: Interaction Design, Flash Development (Flash 7 / AS2)
Demo: http://www.seeminglee.com/portfolio/carinilang/index.html
Other Projects
Comments
Duplexlab Web Site 2004-2007
Demo: http://www.seeminglee.com/portfolio/duplexSite2005/flash.html
SML Roles
Interaction Design
Flash Development (Flash 7 / AS2)
Awards
Graphis Interactive Annual 3,…
EMI Music Publishing Web Site Redesign
EMI Music Publishing is the largest music publisher in the world. In 2003, the company sought a new business-to-business site that to allow EMI-MP to build a two-way relationship with its…
HMHnyc Store
http://hmhnyc.com/store/store.html
Conceptualized as an innovative way to browse through a catalog of products, the HMHNYC online store was designed to condense an entire e-commerce site on one…
IconIntranet
IconIntranet was designed in 2001 as the global intranet for IconMedialab (now LBi International), the parent company of IconNicholson. This was a fun project for me as I love designing for content…
Light To Unite 2006
Light to Unite is an annual campaign created by Bristol-Myers Squibb to raise awareness and funds for HIV/AIDS treatment and prevention in the U.S. The site raises money by allowing visitors to…
Mastercard Advisors Business Intelligence Portal
MasterCard Advisors, the professional services arm of MasterCard Worldwide, approached IconNicholson to design the user interface for PortfolioAnalytics, a secure business intelligence portal which…
Virtual Closet Functionality
2001 / See-ming Lee / IconNicholson
Project Rebirth Web Site Redesign
Project Rebirth provides real time access to ongoing World Trade Center reconstruction activities and events.
My role in this project was to design the interaction and to develop the XML-driven…
Regus Group Web Site Redesign
Regus Group is the world’s largest provider of workplace solutions, offering offices, meeting rooms and virtual offices across 400 cities in 70 countries. The group comprises of three brand…
SML Projects
Synergy of Business = Design + Technology + Marketing Strategy
SML Projects = See-ming Lee + Projects
Download CV in PDF
Download design portfolio in PDF
Download IA/IxD portfolio in…
Social Retailing
Social Retailing (SM) is a concept created by IconNicholson for Nanette Lepore in 2007. It was conceptualized in late 2006 and unveiled at the annual National Retail Federation Show in 2007…
Web Vomit Prototype With Reed Kram Rem Koolhaas
To realize Prada’s vision for a new shopping experience, IconNicholson was engaged in a unique collaboration to lead the development of the new Manhattan store – the first of its kind.
Working…
