See-ming Lee 李思明 is the Executive Director of SML Universe, a company based in Hong Kong with a focus in interactive media. See-ming combines his unique skill sets as both a designer and a technologist to help international Fortune 500 companies with their websites, advertising campaigns, interactive installations and interactive prototypes.
After graduating from Yale University in 1999, See-ming moved to New York and started working as Designer (1999-2000) for IconNicholson / LBi International. He became the first cross-competency employee in the company’s history worldwide, and was promoted as Senior Designer and Senior Interface Engineer (2000-2002), and as Art Director and Senior Interface Engineer (2002-2008). With the desire to gain experience working for startups in preparation to open his own business, See-ming joined Massify as Design Director (2008) and afterwards as Chief Creative Officer (2009-2011) for Art.sy. In 2012, he moved to Hong Kong and established his own consultancy firm.
See-ming’s projects have been featured in The Associated Press, BBC, Business Week, CBC, CNet, CNN, Forbes, International Herald Tribune, New York Times, Red Herring, ReadWriteWeb, Reuters, USA Today, Vanity Fair, Washington Post and Yahoo! His projects have also been recognized in multiple international design and technology awards including the prestigious Omni Intermedia Awards, One Show Interactive awards, WWW Health Awards, WMA Web Awards and Graphis Interactive Annuals. Past clients include Bank of America, Bristol-Myers Squibb, British Airways, David's Bridal, EMI Music Publishing, IBM, IconMedialab, Prada, Regus Group, MasterCard Advisors, MasterCard International, McKinsey & Company, Morgan Stanley, WebMD, Ziff Davis Media, and Yale University.
See-ming holds a B.A. in fine art with a concentration in graphic design from Yale University.
Professional Affiliation: AIGA, IxDA.
Download CV in PDF
Download design portfolio in PDF
Download IA/IxD portfolio in PDF
- English: See-ming Lee
- Chinese: 李思明
- Initials: SML
Table of Contents
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Profession
Design + Technology + Marketing Strategy
Summary
Continuing to push technology's limitations to solve complex business and design challenges in powerful + integrated ways.
繼續推進科技制限來解決複雜的商業和設計挑戰.
Specialities
ActionScript 2.0 programming 編程 AS2 + art direction 美術指導 + graphic design 平面設計 + idea generation 構思 + identity design 形象設計 + information architecture 信息架構 + information design 信息設計 + interaction design 互動設計 + motion design 動畫設計 + music composition 音樂創作 + object-oriented JavaScript programming 編程 OOP-JS + photography 攝影 + search engine marketing 搜索引擎營銷 SEM + search engine optimization 搜索引擎優化 SEO + sound design 音樂設計 + typography 印刷技術 + user interface design 用戶界面設計 + user experience design 用戶體驗設計
Experience
- SML Universe / CCSTO = CCO + CSO+ CTO / 1976-09-25T10:01+08:00 to present
- Working independently and/or collaboratively with artists, designers and engineers on projects solely based out of personal interests and motivations.
- Projects
- Analytical Parcheesi
- Carini Lang Web Site 2005-2007
- Duplexlab Web Site 2004-2007
- HMHnyc Store
- Jen Chen + Peter Evans Wedding 360
- Yale University - Athletic Department
- Yale University - Discourses
- Yale University - Kurosawa Film Festival
- Yale University - The Yale Herald
- Massify / Design Director / 2008-07-18 to 2008-09-23
- IconNicholson / LBi International / Art Director + Senior Interface Engineer / 2002-09-01 to 2008-06-24
- Responsible for the strategic thinking, art direction, design as well as final technology integration and implementation of Web sites, interactive advertising campaigns and user experience strategies which lead to high client satisfaction as well as industry recognitions.
- Projects
- AOL.com Customer Experience Strategy + Interactive Demo
- AOL Broadband Experience Modules Proof of Concepts
- AOL Weather Channel Redesign
- Bank of America UI Style Guide
- BMS Light to Unite 2006
- BMS Reyataz Ad Campaigns
- BMS Sustiva Ad Campaigns
- David’s Bridal Customer Experience Strategy
- EMI Music Publishing Web Site Redesign
- Fujifilm Technology Web Site Redesign
- iClassics Identity + Web Site Redesign
- IconNicholson: Social Retailing(SM) Concept
- Regus Group Web Site Redesign
- MasterCard Advisors Business Intelligence Portal
- MasterCard International Ad Campaigns
- McKinsey Recruiting
- McKinsey Quarterly Internationalization Project
- Morgan Stanley Van Kampen Ad Campaigns
- Project Rebirth Web Site Redesign
- Regus Group Web Site Redesign
- Ziff Davis Media Web Site Redesign
- IconNicholson / IconMedialab / Senior Designer + Senior Interface Engineer / 2000-09-01 to 2002-08-31
- Became the first cross-competency employee in the company’s history worldwide and was responsible for planning, development and delivery of all key deliverables spanning across both design + technology disciplines. Devised and designed the first signage system for the New York location.
- Projects
- Advanstar: Hive4 Business-to-Business Portal
- IconIntranet
- IconMedialab Website Redesign
- IconNicholson Holiday Card 2001
- IconNicholson Holiday Card 2002
- MasterCard Destinations
- MasterCard International: Advertising campaigns
- Prada Intranet
- Prada Staff Device
- Prada Epicenter Store / New York: Web ‘Vomit’ Prototype with Reed Kram + Rem Koolhaas
- Songwriters Hall of Fame Web site
- NicholsonNY / IconNicholson / Designer / 1999-09-01 to 2000-08-31
- Participated in primarily small projects which allowed for large amount of project influence from start to finish. Tasks include business strategy, competitive analysis, information architecture, interaction design, visual design as well as client-side technology planning and implementation.
- Projects
- Chubb Insurance: College Recruitment Portal
- Chubb Insurace: Extranet
- ebank.com
- IBM: Small Business Solutions interactive prototype
- WebMD: Live Events
- Wall Street Rarities interactive galleries
- Agency.com / Intern / Freelance / 1997-06-01 to 1997-08-31
- Became the first non-(shockwave-specialist) in the company to develop and deliver a Flash application and transferred knowledge to in-house art directors and developers. Designed and developed Agency.com's second generation intranet utilizing HTML + JavaScript, marking the beginning of a multi-disciplinary career.
- Projects
- Worldwide Gateway
- GTE: Advertising Campaigns
- Lucent Technologies
- Wait4it.com
Education
- BA, Art, 1995 - 1999
- Yale University
- Major
- Art / Concentration in Graphic Design
- Liberal Arts education
- Art / Richard Benson
- Art / Graphic Design / Paul Elliman / John Gambell / Michael Rock
- Architecture / Kent Bloomer
- Computer Law
- Computer Science
- Economics
- English
- History of Art / Vincent Scully
- Law
- Mathematics
- Music
- Operations Research / Eric Denardo
- Organic Chemistry / J. Michael McBride
- Physics
- Psychology
- Graduate-level classes
- Chinese Literature
- Graphic Design
- Information Design / Political Science / Edward Tufte
- Interaction Design
- Activities and Societies
- The Yale Herald / Photography Editor
- Yale's Rumpus / The Country's Oldest College Tabloid / Information Design
- Discourses / Asian American Journal of Art and Criticism at Yale / Graphic Design
Honors
- 2009
- Global color usage diagram (infographics)
- Web Design Depot: 25+ Useful Infographics for Web Designers
- Global color usage diagram (infographics)
- 2008
- Meta Search Alerts (Yahoo! Pipe)
- ReadWriteWeb: The Ultimate Yahoo! Pipes Creations List
- McKinsey & Company recruiting site (roles: interaction design, Flash development)
- Gold Omni Intermedia Awards
- Meta Search Alerts (Yahoo! Pipe)
- 2007
- Social Retailing (roles: concept, interaction design)
- Time Magazine’s Invention of the Year
- Patent-Pending
- Good Morning America’s segment Hot Tech for Hot Styles
- Press coverage in BBC, CBC, C|Net, CNN, International Herald Tribune, New York Times, Red Herring, Reuters, USA Today, Washington Post and Yahoo!
- BMS Light to Unite 2006 (roles: creative direction, visual design, interaction design)
- WWW Health Award Silver
- Step Magazine Best of Web
- WMA Web Awards Outstanding Website
- Social Retailing (roles: concept, interaction design)
- 2006
- BMS Reyataz SoundJam (roles: visual design, interaction design, Flash development)
- WMA Web Awards Outstanding Website
- BMS Light to Unite 2005 (role: visual design)
- WMA Web Awards Outstanding Website
- BMS Reyataz SoundJam (roles: visual design, interaction design, Flash development)
- 2005
- Project Rebirth (roles: interaction design, Flash development)
- One Show Interactive Merit Award
- Omni Intermedia Awards, Bronze Winner
- Graphis Interactive Annual
- WMA Web Awards Best Non-Profit Website
- Communication Arts’ Design Interact Site of the Week
- Duplexlab.com (role: interaction design, Flash development)
- Graphis Interactive Annual
- Regus Group (role: visual design)
- WMA Web Awards Standard of Excellence
- Project Rebirth (roles: interaction design, Flash development)
- 2004
- EMI Music Publishing (role: visual design)
- One Show Interactive Corporate Image B2B Website Merit Award
- MasterCard Weekends Matter (role: Flash development)
- WMA Web Awards Best Financial Services Rich Media Online Campaign
- New York Festivals Finalist
- Media Magazine Creative Media Awards
- EMI Music Publishing (role: visual design)
- 2003
- IconNicholson Holiday Card 2002 (roles: concept, interaction design, Flash development)
- One Show Interactive Merit Award
- IconNicholson Holiday Card 2002 (roles: concept, interaction design, Flash development)
- 2002
- Prada (roles: staff device development, web site prototyping)
- Press coverage in Forbes, Business Week, Vanity Fair, The Associated Press, Executive Technology, CRN, Stores, iMarketing News, VAR Business and Entertainment Design press coverage
- Prada (roles: staff device development, web site prototyping)
Languages
- ActionScript 1.0 / ActionScript 2.0 / ActionScript 3.0
- ASP / ASP.NET
- BASIC
- Body Language
- C#
- Chinese / Cantonese
- CSS 1.0 / CSS 2.0
- English
- HTML / XHTML
- Java
- JavaScript / JScript / JScript.NET
- LOGO
- Processing.org
- Python
- SML.SML
- Typography
- XML / XSD
Tools
- 2d Graphics: Illustrator, Indesign, Photoshop
- 3d Modeling: Blender, Poser, Shade, Vue
- Audio Editing: Sony Sound Forge
- Audio Interface: Lexicon Omega 8x4x2
- Cartography: Google Earth Pro
- Digital Audio Workstation (DAW): Ableton Live, Reason, Steinberg Cubase, Sony Acid Pro
- FM Synth: Native Insturments FM8, sytrus
- Hardware: Shuttle XPC
- Head-fi: AKG K601, AKG K701, Shure SE530
- IDE: Eclipse, ASDT, FDT, MTASC, Microsoft Visual Studio
- Interactive: Flash, Processing
- Keyboards: M-Audio Axiom 49, M-Audio Ozone, Novation Remote SL 25, StudioLogic SL-880Pro, Yamaha AN1X
- Mastering: iZotope Ozone
- Motion Graphics: Adobe After Effects
- Operating System: Linux, Windows
- PDF: Adobe Acrobat, Flash Paper, PDF Creator
- Plugins: Symmetry Works, Filterit, Xtream Path
- Sampler: Ableton Sampler, Sony MZ-M200, Native Instruments Kontakt 2
- Type: FontLab
- Weapon: Moleskine, Faber-Castell 800010 pitt artist pen, Uniball
Interests
- Business: Analytics, Marketing
- Code: Automation, Object-Oriented Programming (OOP), Scripting
- Computer Science: Algorithms, Artificial Intelligence, Design Patterns, Encryption
- Graphic Design: Calligraphy, Corporate Identity, Circles, Grids, Motion Graphics, Patterns, Symbols, Typography
- Information Design: Annual Reports, Forms, Manuals, Maps, Style Guides
- Life: Dogs, Gadgets, Languages, Shopping, Wit
- Maps: Airplane Safety Instructions, Conceptual Diagrams, Street Maps, Subway Maps
- Mathematics: Cellular Automata, Graph Theory, Nature
- Methodology: Analysis, Research
- Organization: Autonomous Agent, Network Theory, Self-Organization
- Philosophy: Architecture, Bauhaus, Hypothesis, Systems
- Psychology: Color Theory, Heuristic Evaluation, Human-Computer Interface, Interaction Design, User Interface Design, Usability Studies
- Pure Science: A New Kind of Science, Organic Chemistry
- Reference: Dictionary, FAQ, Thesaurus, Wiki
Quirks
- Architects:, Charles Rennie Mackintosh, Frank Lloyd Wright
- Artists: Tom Levine, Pablo Picasso
- Books: academic journals, manuals, non-fiction, research paper, user experience Design
- Fats: cognac raison ice cream, green tea crème brûlée
- Furniture Design:, Arne Jacobsen, Charles Rennie Mackintosh
- Logic: Chess, Go, Logic Puzzles, Scrabble
- Music: J.S.Bach, Jazz, Symphonic Electronica, 王菲
- Photography:, Joel-Peter Witkin
- Reds: Barolo, Châteauneuf-du-Pape, Rioja
Social Networks
For the complete and massive listing of all the social networks See-ming Lee is on, please refer to SML Network.
Meta Search Alerts
http://feeds.feedburner.com/metasearchalerts/seeminglee