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List
Redesign of the Parcheesi game board which functions both as instruction and the board itself.
Other Projects
Comments
AOL Broadband Experience Modules Proof Of Concepts
Client: AOL
Agency: IconNicholson
Year: 2003
Team: Robert Fisher, See-ming Lee
SML Roles: Concept, Interaction Design, Design, Flash Development
Gallery
AOL Lightbox
Concept + Interactive Proof-of…
AOL.com Customer Experience Strategy Interactive Demo
Client: AOL
Project: AOL web strategy + interactive prototype
Year: 2004
Agency: IconNicholson
SML Roles: IxD, Design, Flash Development
Creative Director: Robert Fisher
Interactive…
Bank Of America Application UI Guide
Bank of America sought to unify their internal securities applications in preparation for offering them to external, institutional clients.
After establishing project principles with corporate…
BMS Reyataz Soundjam
Bristol-Myers Squibb approached IconNicholson to create rich media advertising units and landing pages to go with the “Fight HIV Your Way” ad campaign for Reyataz, an HIV/AIDS medication.
The…
BMS Sustiva Ad Campaigns
Rich media ad campaigns for Sustiva, an HIV medication by a Bristol-Myers Squibb (BMS).
Roles: Art direction, design, flash development.
Campaign 1: Goals
Campaign 2: Notes
Campaign 3:…
Carini Lang Web Site 2005-2007
Agency: Duplexlab
SML Roles: Interaction Design, Flash Development (Flash 7 / AS2)
Demo: http://www.seeminglee.com/portfolio/carinilang/index.html
Other Projects
Comments
Duplexlab Web Site 2004-2007
Demo: http://www.seeminglee.com/portfolio/duplexSite2005/flash.html
SML Roles
Interaction Design
Flash Development (Flash 7 / AS2)
Awards
Graphis Interactive Annual 3,…
EMI Music Publishing Web Site Redesign
EMI Music Publishing is the largest music publisher in the world. In 2003, the company sought a new business-to-business site that to allow EMI-MP to build a two-way relationship with its…
HMHnyc Store
http://hmhnyc.com/store/store.html
Conceptualized as an innovative way to browse through a catalog of products, the HMHNYC online store was designed to condense an entire e-commerce site on one…
IconIntranet
IconIntranet was designed in 2001 as the global intranet for IconMedialab (now LBi International), the parent company of IconNicholson. This was a fun project for me as I love designing for content…
Jen Chen + Peter Evans Wedding 360
Wedding Invitations for the wedding of Jen Chen and Peter Evans. The design is my interpretation of the marriage between the two cultures (Chinese vs Western) and their unique sensibilities and…
Light To Unite 2006
Light to Unite is an annual campaign created by Bristol-Myers Squibb to raise awareness and funds for HIV/AIDS treatment and prevention in the U.S. The site raises money by allowing visitors to…
Mastercard Advisors Business Intelligence Portal
MasterCard Advisors, the professional services arm of MasterCard Worldwide, approached IconNicholson to design the user interface for PortfolioAnalytics, a secure business intelligence portal which…
Virtual Closet Functionality
2001 / See-ming Lee / IconNicholson
Project Rebirth Web Site Redesign
Project Rebirth provides real time access to ongoing World Trade Center reconstruction activities and events.
My role in this project was to design the interaction and to develop the XML-driven…
Regus Group Web Site Redesign
Regus Group is the world’s largest provider of workplace solutions, offering offices, meeting rooms and virtual offices across 400 cities in 70 countries. The group comprises of three brand…
Social Retailing
Social Retailing (SM) is a concept created by IconNicholson for Nanette Lepore in 2007. It was conceptualized in late 2006 and unveiled at the annual National Retail Federation Show in 2007…
Web Vomit Prototype With Reed Kram Rem Koolhaas
To realize Prada’s vision for a new shopping experience, IconNicholson was engaged in a unique collaboration to lead the development of the new Manhattan store – the first of its kind.
Working…
Projects
IxD = Interaction Design
IA = Information Architecture
Dev = Development
Also on Flickr: http://www.flickr.com/photos/seeminglee/collections/72157601332340538/
